Frozen scripts
Gas and CO responses are verbatim, version-controlled scripts — never generated text. Reproducible in front of an insurer.
FieldLine
11:52 PM · THURSDAY · −18°C · OTTAWA
Every missed call is a furnace nobody fixed.
11:52:04CALLER my furnace just died and I've got kids in the house
11:52:07FIELDLINE I can help with that right now. Any smell of gas, or is it just no heat?
11:52:15CALLER no smell — it's just dead. blowing cold air
11:52:19FIELDLINE Okay. I have an emergency slot at 8 a.m. — let's get you in it.
11:53:41BOOKED · TOMORROW 8:00–10:00 AM · CONFIRMATION SENT
An AI phone line for the trades — and a pitch for the person who'll tell its story.
02 · The leak — where the money goes
The phone is the business. And it stops answering at five.
A two-truck HVAC shop lives and dies by inbound calls. The owner is under a furnace all day; after close, the line rolls to voicemail.
A homeowner with a dead furnace at midnight is the highest-intent lead this trade ever produces — and voicemail loses them in the time it takes to call the next name on Google.
Nobody in this segment has an answering layer built for the trades: one that knows a gas smell from a rattling fan, and books real jobs into real capacity.
03 · The product — what FieldLine does
Answer. Triage. Book. Prove it.
Answer — 24/7
Every call picked up
An AI voice agent on the shop's own number: overflow, after-hours, or every call. Discloses itself, records with notice, never bluffs a price.
Triage — life safety first
Screens every sentence
Gas smell, CO alarm, dizziness by the furnace — detected on every caller turn. Emergencies get a frozen safety script and the on-call crew gets blasted by text and phone.
Book — real capacity
Jobs on the calendar
Books into the shop's actual service windows with reserved emergency slots. Confirmations and reminders by text. No double-booking, ever.
Prove — one metric
Recovered Revenue
Every after-hours booking rolls into one number the owner can retell at the counter. Conservative math, shown on tap — credibility over flash.
04 · The moat — why this one gets to exist
We sell to people whose liability rides on the answer.
4.1
4.2
A release gate
Simulated emergency callers run before any change ships. Life-safety scenarios pass 100% or the release is blocked. No exceptions, by design.
4.3
The kill-switch
One button reroutes the shop's number straight to the owner's cell at the carrier level — it works even if our whole platform is down.
4.4
Honest numbers
Recovered Revenue is deliberately undercounted. The metric is the referral engine; inflating it would poison the well we drink from.
05 · Where it stands — no vaporware
Phase 1 is built. The first shop goes live next.
Phase 1 · built
Answer, triage, book
Full multi-tenant platform: voice agent, emergency triage, booking engine, dashboard, compliance rails.
Phase 2 · next
Prove
Design partner live. Recovered Revenue on every owner's phone. The case study that sells the next ten.
Phase 3
Grow accounts
Quote follow-ups, review requests, seasonal campaigns — revenue per shop climbs.
Phase 4
Scale the play
Plumbing and electrical are config packs, not rewrites. Same engine, new trades.
Shipped: monorepo, 161 automated tests incl. concurrency-proofed booking · life-safety suite gating every release · CASL & PIPEDA compliance built in, not bolted on.
06 · The business — simple on purpose
One flat subscription vs. the first job it saves.
A single recovered after-hours emergency can cover a month of FieldLine. That's the whole pitch — the product proves it with its own dashboard.
Unit economics are tracked per shop from day one: telephony, voice platform, and AI cost against subscription — margin visible on every account before we scale it.
Expansion is horizontal by design: each new trade is a business-profile template and a trigger table, not new engineering.
07 · The role — why you're reading this
The product works. It needs a voice.
7.1
Own the category
Name it, position it, make “Recovered Revenue” the phrase every contractor forum argues about.
7.2
Tell the first story
The design partner's numbers become the case study — you build the engine that turns one shop's win into the next ten signups.
7.3
Pick the channels
These buyers aren't on LinkedIn. Supplier counters, distributor newsletters, trade association meetings, local service ads — a channel mix you get to invent.
7.4
Shape the company
First marketing hire, working directly with the founder. Go-to-market is yours — not a ticket queue.
08 · The ask
Get in at tenant zero.
The hard technical risk is behind us; the market risk is a storytelling problem. That's the seat being offered — come make a category where there's currently a voicemail box.
jason@vectrforce.aiCONFIDENTIAL · FIELDLINE BY VECTRFORCE · 2026